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10 Reasons why you need to use color:1. Reader recognition of brands and names increase 70% when color is used. 2. Color increases the likelihood that people will buy a product or respond by 85%. 3. People are 80% more likely to remember what they read if it is in color. 4. People are 55% more likely to pick up a full-color direct mail piece first. 5. Color reduces errors on forms and questionnaires by up to 78%. 6. Invoices highlighted in color are paid 30% faster. 7. Color speeds up learning and retention by up to 78%. 8. Telephone listings in color can increase responses by 44%. 9. Your competition will be using color. 10. It cost less than you think. Using color in your business documents is no longer just a luxury, it's the standard. It's also a cost savings. |